Definition of Ninjani

Ninjani: Xhosa. "How are you all?"

Social impact marketing and gaming in the ICT space

Ninjani specialise in social impact marketing and commericialisation. We represent social development/impact projects in the Information and Communication Technology (ICT) space (self sustaining technologies for impact and innovations to improve livelihoods). Ninjani investigate commercialization and sustainability opportunities for these projects, including corporate social responsibility investment, advertising revenue, branding revenue, partnerships etc. Ninjani also provide creative services such as games and puzzle development and eMarketing for each of the projects. Areas of ICT focus include: education, disability, childhood development, community development.

Ninjani's Vision

Ninjani are dedicated to applying sustainable and commercial practices for the successful outcomes ICT related research and development (focused on the development needs of Africa), where success guarantees long-term financial and institutional sustainability. We aim to ensure that each ICT initiative represented will make an observable and long-lasting difference in the individual lives of the poorest and most vulnerable people in Africa and that sustainability mechanisms will lead to the creation of more resilient and informed communities.

We are committed to ensuring that each initiative will be based on 'development through enterprise' principles that will involve the public, private and NGO sectors, as appropriate, and will endeavor to ensure that business and partners will enjoy real value add, increased return on investment, optimized service delivery and strategic direction for each initiative supported.

Our intention is also to stimulate knowledge and idea sharing for social impact and social profit and our vision includes taking South African best practices and developing new strategies for replication in other African and European countries.